Jeffrey Company added a feature to their 1909 Rambler that no automobile before had included – a full size, fully assembled, ready-to-go spare tire that could be placed on the car in three minutes. The Rambler’s success was driven by this kind of innovation and a progressive advertising campaign that “emphasized the emotional appeal of the car.” ( Hyde)įor many of us our computers are just as important as our cars, and though cars today usually come with a spare of some sort, computers typically only come with one of each part: one display, one keyboard, one hard drive. (Sound anything like trying to restore from tape-based backups?) You had to crank your engine to get it going, you couldn’t get where you were going very fast and because the first roads were just glorified dirt paths strewn with horseshoe nails, rocks and potholes. Back then tires had inflatable tubes inside (much like a bicycle tire) that, if punctured, needed to be deflated, removed, patched, re-inserted into the tire, the tire re-mounted and then finally re-inflated before anyone could go anywhere again. In this week’s Great Inventions In Backup History we take a look at the backup or “spare” tire.ĭriving around town in the early part of the 20th century had its drawbacks.
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